The SsangYong brand is built on three pillars:

Safety
When you drive a SsangYong off the showroom floor, you can be sure you're driving a vehicle that has undergone rigorous testing procedures under the most extreme operating conditions in North America, the Middle East, East Asia, and Scandinavia. We test our cars again and again to achieve the highest possible standards of performance, reliability and safety. It's one of the reasons SsangYong Motors was awarded the ISO9001 certification, a first in the Korean automobile industry.

Technology
Our vehicles are made with you in mind, which is why we don't just use technology for technology's sake. At SsangYong Motor, we use technology to meet human needs. Our focus is on:

• Safety Technology, to protect human life
• Emotional Technology, to provide satisfaction beyond the five physical senses
• Environmental Technology, to ensure the future of the human race

Design
You dream it. We create it.

It's what we live by at SsangYong Motor. Our designs are inspired by you, our customers. We draw our inspiration from your insights, your physical and emotional needs and the things you've always dreamed of in a car. Then, we create your dreams, using our unique SUV/RV development capability to produce original designs that continually improve and advance our vehicles.

The SsangYong story began with a small workshop and a big dream. When we opened the Ha Dong-Hwan Motor Workshop in 1954, our goal was to be a world-class automotive company. Now, 50 years later, we are a company that is 5000 people strong, our workshop is now a 992000m² plant in Pyeongtaek and our brand has come to be recognised around the world for quality and excellence.

1954

The Ha Dong-Hwan Motor Workshop was founded

1966

It became the first company in Korea to manufacture and export buses

1980

Acquired Geohwa Co. Ltd. and the regular manufacture of 4-wheel drive vehicles began

1988

Name changed SsangYong Motor Company

1991

Partnered with Mercedes Benz AG

1993

The SsangYong Musso was launched, putting Korean 4WD vehicles on the map

1994

Completed construction of SsangYong Motor’s Changwon Engine Plant, which enabled the production of its own engines

2001

The luxurious SUV, the Rexton, was launched

2003

The Chairman, a premium passenger sedan, was launched

2004

The stylish new Rodius was launched

2005

The Kyron & Actyon was launched

2006

The new corporate vision to be the ‘Global automotive company creating a high value lifestyle’ was introduced